Social Media Manager / Content Creator

Location: New York, NY

Sage + Sound is seeking an experienced, creative, and strategic Social Media Manager / Content

Creator to oversee our brand’s digital presence and elevate our social media channels as we expand

into new locations. This role is a unique opportunity for a forward-thinking social media expert who

thrives in both strategic planning and hands-on content creation.

Key Responsibilities

• Strategic Planning: Collaborate with a strategic agency to develop and execute an annual

social media strategy that aligns with Sage + Sound’s brand voice, values, and growth

objectives.

• Content Creation: Plan, create, and curate high-quality, engaging content for Instagram,

TikTok, Facebook, and other platforms. This includes photography, video production,

copywriting, and editing.

• Campaign Execution: Lead the day-to-day execution of social media campaigns and

initiatives, ensuring they are on-brand, timely, and aligned with overall marketing goals.

• Community Management: Engage with our online community by responding to comments,

messages, and inquiries in a timely and brand-appropriate manner. Cultivate a sense of

community around Sage + Sound’s wellness offerings.

• Trend Awareness: Stay up-to-date on platform-specific trends and emerging tools within the

wellness and beauty industries. Implement new ideas and content types to keep the brand

innovative and relevant.

• Data-Driven Decisions: Track and analyze social media performance metrics to measure

engagement, reach, follower growth, and campaign effectiveness. Provide regular reports and

actionable insights to guide content direction and improve strategy.

• Collaboration: Work closely with our strategic agency to align on content themes,

storytelling direction, and campaign development. Coordinate with the wider marketing team to

ensure cohesive brand messaging across all channels.

• Influencer and Partner Management: Identify, collaborate with, and manage relationships

with influencers and brand ambassadors to extend reach and credibility.

Qualifications

• Experience: 3-5 years of experience in social media management, content creation, and/or

digital marketing, preferably in the wellness, beauty, or lifestyle industry.

• Strategic Mindset: Proven ability to develop and implement a cohesive social media

strategy that supports brand growth and engagement.

• Content Creation Skills: Strong skills in content production, including photography,

videography, and editing. Proficiency in content creation tools like Adobe Creative Suite, Canva,

and other editing software is required.

• Platform Expertise: Extensive knowledge of Instagram, TikTok, and Facebook with a keen

eye for platform-specific trends and content types.

• Data-driven: Proficiency with social media analytics and reporting tools (e.g., Sprout Social,

Later, Hootsuite) to make data-driven decisions and recommendations.

• Strong Communication: Excellent written and verbal communication skills, with the ability

to capture the Sage + Sound brand voice in every post and interaction.

• Adaptable & Proactive: Self-starter with a proactive approach to problem-solving,

comfortable working in a fast-paced environment.